Milton Realtor — High-intent Funnel + Local SEO
Milton Realtor (Canada)
A conversion-first landing system designed to turn local search intent into booked calls and showings — with tracking baked in.
What we shipped
The goal was simple: reduce confusion, increase trust, and route users into one primary action (book a call).
We mapped objections (pricing, trust, process, timeline) and placed proof blocks exactly where users pause — then set up a tracking plan so improvements are data-driven.
Offer clarity above the fold
We wrote the page to answer the first 3 questions instantly: what you do, who it’s for, and what happens next.
- One primary CTA
- Short “what happens next” block
- Trust cues without clutter
Local SEO structure
We created a structure that can scale into service + location pages with internal links and consistent schema patterns.
- Service + location templates
- Internal linking strategy
- Fast performance for mobile search
Tracking plan
We tracked what matters: calls, forms, CTA clicks, and drop-offs. That makes iteration obvious, not emotional.
- Events mapped to funnel steps
- Simple reporting dashboard
- Experiment backlog for weekly iteration
Real UI previews
A few key screens that show how the system actually feels.
Tools & tech
Chosen for speed, maintainability, and SEO.
Results focus
What we optimized for (and what we measure after launch).
- Single primary CTA reduces choice overload and increases action rate
- Proof placed where users hesitate (trust + process clarity)
- Local SEO-ready template structure for scalable pages
- Tracking hooks enable weekly improvements based on real behavior