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D2CCase Study

Kridha — E-commerce Storefront + CRO-ready Landing System

Kridha

A fast, premium storefront designed to sell: clear offer hierarchy, proof blocks, and CRO-ready sections built for iteration.

Conversion-first structureBuilt for speed + iteration
Focus
Sell faster
UX
Mobile-first
Setup
Test-ready
Kridha — e-commerce storefront
HeroReal screenshot
Overview

What we shipped

For D2C, the page is the funnel. We built a clean conversion hierarchy (offer → proof → pricing → FAQs → guarantee) and kept performance tight so users don’t bounce.

We also made sections reusable for experiments: bundles, urgency, reviews, objection handling — without turning the UI into noise.

Section

Conversion hierarchy

Every section has a job. We removed fluff and kept the decision path simple: what is it, why trust it, what’s the price, and what happens if it’s not for you.

  • Offer clarity
  • Proof placement
  • Guarantee and FAQs
Section

Performance-first layout

Speed is a conversion feature. We controlled image usage, reduced layout shifts, and prioritized mobile tap targets.

  • Image discipline
  • Layout stability
  • Mobile-first interactions
Section

CRO-ready blocks

Built for iteration: bundles, urgency, reviews, and objection blocks can be tested without redesigning the entire page.

  • Bundles/upsells
  • Review system slots
  • Objection handling sections
Screens

Real UI previews

A few key screens that show how the system actually feels.

Storefront — premium UI with conversion focus
Storefront — premium UI with conversion focus
System consistency reference — reusable sections and layout patterns
System consistency reference — reusable sections and layout patterns
Stack

Tools & tech

Chosen for speed, maintainability, and SEO.

Next.jsTypeScriptTailwindshadcn/uiAnalytics events
Outcome

Results focus

What we optimized for (and what we measure after launch).

  • Improved clarity through strict offer hierarchy
  • Better mobile conversion via tap targets and CTA placement
  • Faster load reduces bounce and increases product exploration
  • Reusable CRO blocks enable rapid testing without redesign
FAQs

Notes & answers