Updated 2026-07-06 / 8 min read
Website redesign checklist before hiring an agency
Use this checklist before redesigning your website so you protect rankings, improve conversion, and avoid a cosmetic-only rebuild.
Start with the business problem
Do not redesign only because the site feels old. Write down what is broken: low enquiries, slow mobile load, unclear offer, poor lead quality, weak local rankings, or a bad conversion path.
That diagnosis should decide the new sitemap, page copy, CTA hierarchy, tracking events, and launch checklist.
Protect SEO before changing URLs
Export existing URLs, rankings, backlinks, and Search Console performance before changing anything. If URLs change, prepare redirects before launch.
Keep pages that already get impressions unless there is a strong reason to consolidate them. Losing working URLs is one of the fastest ways to lose organic traffic during a redesign.
Build around conversion
Every important page should answer: who this is for, what problem it solves, what proof exists, what it costs or depends on, what happens next, and how to contact you.
Forms should be short. Name, email, website, and goal are usually enough for first contact. Phone and company can stay optional unless sales absolutely needs them.
Turn this into leads
If your website has traffic but no enquiries, start with a teardown. We will identify the biggest leaks, the highest-intent page to fix first, and the fastest path to measurable leads.